SportsFix set for expansion after $1m funding boost
SportsFix, the new Malaysian over-the-top streaming service, has secured $1 million in funding from Australian boutique investment firm Mayfair 101.
Sportsfix, owned by SF Media Holdings, a subsidiary of Total Sports Asia, the Kuala Lumpur-based sports marketing, went live in Malaysia last July, and the company said the investment closes its initial round of funding, meaning it will soon roll out its services in Indonesia, Thailand, Vietnam and Singapore in due course.
Last August, SportsFix received investment from IPO Wealth, a subisidiary of Mayfair 101.
It already holds rights to a variety of soccer content, including Italy’s Serie A and the top leagues in China, Indonesia, Korea and Thailand.
James Mawhinney, Mayfair 101’s managing director, said: “We are delighted to partner with SportsFix as it focuses on establishing original content and launching its suite of native mobile apps this year. The platform was a natural choice for us given the Asean region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports.”
SportsFix executive chairman Marcus Luer added: “We are always looking for like-minded investors who share our passion and vision and we found exactly this with Mayfair 101. Their team not only bring additional funding to SportsFix but considerable expertise and relationships that we are already starting to leverage with SportsFix’s growth plans.”