SiS agrees nutrition deal with Manchester United
Science in Sport, the sports nutrition company, has signed up to become the official sports nutrition supplier to Manchester United, of English soccer’s top-tier Premier League.
Through the agreement, SiS is to hold exclusive marketing rights in the sports nutrition category across Europe until May 2021.
The company will provide Manchester United with a dedicated performance nutritionist that will advise on nutritional strategies.
SiS will also install a ‘Fuel Station’ at Manchester United’s training complex in Carrington.
Stephen Moon, chief executive for SiS, said: "Football is a major growth opportunity for Science in Sport and this partnership will provide a substantial platform for our marketing efforts in the sport, by interacting with almost 90 million Manchester United fans across Europe."
Manchester United have an extensive portfolio of sponsors, including global partners Adidas, the German sportswear brand, Aon, the professional services company, and Chevrolet, the US car firm.