Nike promotes van Hameren to chief marketing role
Nike, the US sportswear giant, has promoted Dirk-Jan van Hameren to the role of vice-president, chief marketing officer.
In his new role, Nike said that van Hameren will lead the company’s global marketing division to “authentically connect with every consumer who interacts with the Nike brand and deepen relationships with them”.
He succeeds Greg Hoffman, who has been appointed vice-president, global brand creative and marketing innovation.
Hoffman will be responsible for overseeing Nike’s brand communications, brand design, advanced concepts and digital marketing innovation, as well as global brand imaging, events marketing and creative operations.
Van Hameren has been at Nike for over 25 years, most recently occupying the role of vice-president, general manager of Nike Sportswear.
He has also worked as the vice-president, brand management for Western Europe; general manager, Nike ID; global brand initiatives director and director of brand events.
Nike is the world’s leading sportswear company, but has been impacted by price competition in USA, where its main rival Adidas has been gaining market share.
Late last year, the company reported turnover of $8.55 billion for the three months to the end of November, an increase of 5 per cent on the same period in 2015.
Nike’s quarterly revenues were down 5 per cent in North America, a second successive decline, although this was more than compensated for by growth of 16 per cent in Greater China and 19 per cent in Europe.