Two Japanese newspapers are Tokyo 2020's first third-tier supporters
The Japanese newspapers Sankei Shimbun and Hokkaido Shimbun Press have joined the Tokyo 2020 Olympic Games domestic sponsorship programme as the first third-tier official supporters to sign up.
Awarded the sponsorship category of ‘newspapers’, the companies’ addition to the programme brings to 46 the number of domestic partners, comprising 15 top-tier Gold Partners, 29 second-tier Official Partners, and now the two Official Supporters.
Yoshiro Mori, Tokyo 2020’s president, said: “It is really encouraging that we are able to welcome The Sankei Shimbun and The Hokkaido Shimbun Press on board as our Official Supporters. I believe that our organisations will move forward together as a team supporting the further enhancement and development of the Olympic and Paralympic Movements.”
Hirohiko Iizuka, president and chief operating officer of The Sankei Shimbun, said: “We are very delighted to back up the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. The Sankei Shimbun has been hosting various sports events including the Osaka Women’s Marathon and the All Japan High School Volleyball Championship to contribute towards the progress of the world of athletics. We are also engaged in the ‘Fukunowa Project’ to utilize the sales revenue of second-hand clothes for the enhancement of Para sports. We are determined to continuously promote the development of sport and support the Tokyo 2020 Games to be successful.”
Kenzo Hirose, president of The Hokkaido Shimbun Press, added: “The Hokkaido Shimbun Press is delighted it has become an Official Supporter in the Newspapers category for the Olympic and Paralympic Games Tokyo 2020. The company will strive to provide support from its base in Japan’s northernmost region of Hokkaido for the success of the Games. Our company hosts and co-hosts approximately 250 sporting events annually. These efforts include the organization of the Hokkaido Marathon. On the occasion of concluding this official supporter contract, the company is committed to contributing to the realization of the Tokyo 2020 Games’ concept of promoting unity in diversity among all people and creating a legacy for future generations. Efforts will also be made to help develop sports for people with an impairment.”
The two new partners have the the rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans.
The International Olympic Committee announced in September last year that Tokyo 2020 had already brought in more revenue from domestic sponsorship than any other games host.
The value of the 43 deals agreed up to that point amounted to $2.8 billion, almost three times the previous best for a summer Olympics city.