Discovery opts for PyeongChang 2018 exclusivity in Spain
Discovery Communications, the media group that owns sports broadcaster Eurosport, has opted to retain exclusive rights in Spain to the 2018 winter Olympics, after announcing that its free-to-air channel in the country, DMAX, will show action from PyeongChang.
DMAX will televise the opening and closing ceremonies on 9 and 25 February, respectively, as well as "the most relevant events" involving Spanish athletes, Discovery said. This will include more than 100 hours of live ice hockey, snowboarding, figure skating, curling and skiing events, therefore satisfying the International Olympic Committee's minimum free-to-air commitment.
Across the 17 days of the games, DMAX will offer between six and seven hours of live daily coverage.
The main bulk of PyeongChang 2018 will be shown on pay-TV channel Eurosport 1, with ice hockey to be shown on the Eurosport 2 channel. The streaming service, Eurosport Player, will offer all events from the games.
Vera Buzanello, executive vice-president, general manager for Discovery in Spain and Portugal, said: "We are very proud to broadcast these games in Spain through DMAX free-to-air, something that is integrated within the full coverage we will give of the games in our country through our Eurosport channels on pay-television and through Eurosport Player, with the aim of ensuring that viewers can access every second of the games where and when they want."
TVE, the public-service broadcaster in Spain, held rights to the 2014 and 2016 Olympics.
Discovery paid €1.3-billion ($1.38-billion) for Olympic rights in Europe (excluding Russia) for 2018 to 2024, and has sub-licensed rights across the continent to a number of public-service broadcasters.
However, it has decided to show the 2018 winter games exclusively in Norway and Sweden.
Meanwhile, Discovery today teamed up with Wasserman, the US sports and entertainment agency, on a content partnership surrounding PyeongChang 2018.
Under the terms of the tie-up, Cycle Media, a subsidiary of Wasserman set up earlier this year, will create original social sports content that Eurosport will share across its digital platforms during the games.
During PyeongChang, Eurosport’s Snapchat Discover Channels will be powered by Cycle in the UK, Germany, Norway and Sweden, as well as producing content for Eurosport social channels by blending original footage and Olympic Games highlights.
Eurosport will have a dedicated mobile digital studio in PyeongChang, working with some of the biggest digital influencers from across Europe and embedding them into editorial teams during the games to co-create unique content for social media focused on engaging new and younger audiences.
The rights-holder said this will generate "unique sponsorship and advertising inventory opportunities across social channels for brand partners wanting to integrate their products and services into the broadcast experience of the games."
Peter Hutton, chief executive, Eurosport, said: “Cycle’s creative resources will allow us to drive additional levels of engagement and support our objective to make PyeongChang 2018 the first truly digital games across Europe. This innovative partnership will help amplify the most shareable moments from PyeongChang 2018. It also creates new ways for brands to tap into the magic of the games with youth communities across multiple markets.”