Renowned French brands tee up for Ryder Cup
Five prominent French companies have today been unveiled as official suppliers of golf’s 2018 Ryder Cup.
Accor Hotel Group, JCDecaux, Moët Hennessy, Mouton Cadet and Nestlé will provide various services at the event, which takes place at Le Golf National in Paris from 28 to 30 September next year.
It is the first time that France is staging the competition, and only the second time it will be on the European continent, after Valderrama in Spain played host in 1997.
Accor will be the official hotel accommodation provider of the Ryder Cup striving to meet the requirements of 250,000 fans attending the event, as well as the players, VIPs and media representatives.
JCDecaux, for its part, will offer a range of solutions to support the promotion of the event and enhance the spectator experience at Le Golf National. These will include digital signage products at the course and outdoor advertising in both Paris and London.
Moët Hennessy and Mouton Cadet will serve as the official champagne and official wine, respectively, of the 2018 Ryder Cup, with drinks available at public and private catered facilities around the course and served at all official events.
Nestlé products will also be served and sold at Le Golf National, and the company will support the Junior Ryder Cup, to be held at the Disneyland Paris Resort on 24 and 25 September, 2018.
European Ryder Cup director Richard Hills said: “France is ready to host one of the biggest and most prestigious sporting occasions in the world. It is fitting that some of its most well-known companies are rallying behind it.
“The involvement of so many French companies has ripple effects well beyond three days of elite sport. With their local supply chains and employment opportunities, and commitment to the communities they serve, having the support of prominent French brands helps to ensure next year’s event truly feels like a French Ryder Cup.”
The Ryder Cup will be the first of several major sports events to be held in France in the coming years now the country has also been chosen to host the 2023 Rugby World Cup and Paris has been awarded the 2024 Olympic Games.