Asian Games regular Otsuka returns for 2018
Otsuka Pharmaceutical, a Japan-based drug manufacturer, has once again signed up to sponsor the Asian Games, lending its support to the 2018 edition in Jakarta and Pelembang in Indonesia.
Under the deal, struck with the Olympic Council of Asia, Otsuka’s Pocari Sweat and Soyjoy brands become the official sports drink and fruit soy bar of the games, respectively.
Otsuka joins the 2018 Asian Games’ portfolio of sponsors which includes: Tissot, the luxury Swiss watchmaker; 361, the Chinese sportswear brand; Canon, the Japanese imaging company; and Grab, the ride-sharing app based in southeast Asia.
Otsuka was a sponsor of the 2014 Asian Games in Incheon, South Korea, and had signed up to sponsor the 2019 games in Hanoi, Vietnam before the city gave up its hosting rights.
Commenting on Indonesia’s preparations for the games, Husain Al Musallam, director general of the OCA, said: “You have to look that Indonesia took the Games only three years ago, and this is the biggest challenge. Compared to the timeframe and the progress they have made it’s good.”
The OCA has said it will provide the local organising committee with “experts in certain fields of multi-sport games management and operation” to assist in the preparations for the games.
Al Musallam added: “It will expedite the loss of the time and the shortage of time so the Games, when it comes, will be up to the Asian Games level standard and Olympic Games.”
The 2018 Asian Games will take place from 18 August to 2 September.