French Basketball Federation returns to Nike with Jordan Brand deal
The FFBB, the French Basketball Federation, has announced a new kit supply deal with Jordan Brand, the shoe and apparel brand created for former NBA great Michael Jordan, and produced by US sportswear giant Nike.
Brand Jordan will kit out the men's and women's French senior national teams, as well as the 3x3 and youth teams.
It replaces Adidas, whose four-year agreement with the FFBB expired last month. Adidas had succeeded Nike.
Jean-Pierre Siutat, president of the FFBB, said: "We are delighted to be partnering with Jordan Brand, and it marks an important step for our federation to serve basketball athletes. This partnership with Jordan Brand, a symbol of innovation, style and greatness in basketball, helps us to accelerate French basketball worldwide, and continue to grow in the coming years when we look ahead to the Olympics in Paris in 2024 and beyond."
Larry Miller, president of Jordan Brand, added: "France’s continued growth in basketball makes it a natural fit for Jordan Brand as we expand throughout the world.
Last week, Jordan Brand signed the University of Oklahoma as its third US collegiate football programme from 2018-19. That deal also includes the university's men’s and women’s basketball teams.
Other Jordan schools include North Carolina and Michigan.