IPC relaxes rules on athletes' social media use at 2018 Paralympics
Athletes at the 2018 winter Paralympic Games in PyeongChang will be permitted to post videos direct from the competition venue to their social media accounts under a loosening of the digital media guidelines implemented by the International Paralympic Committee.
Following consultation with its athletes' council, the IPC said the tweaks to the rules are an attempt to "encourage athletes, staff and team officials to embrace social media."
Athletes will be able to upload videos from the venues to share their games' experiences, but in order to protect the rights of paying broadcasters, live streaming and filming competition on the field of play remains prohibited.
In its guidelines, the IPC states: "You are permitted to post crowd reaction material, general venue imagery, own pictures of yourself and friends, and general atmosphere content from the Paralympic Competition Venues. You must not live stream any images from inside Paralympic Competition Venues. Instead you should share the official livestream of the IPC or Rights-holding Broadcasters.
“You must not upload any video showing competition images (that is sporting content taken from any race, game, match or other competition, or of athletes warming-up, or receiving treatment or coaching advice). This is because we need to protect the rights of Paralympic broadcasters, who are an important source of revenue for supporting the Paralympic Games."
Craig Spence, IPC director of communications, explained: “We need the whole Paralympic Movement to get behind the Games and help us to make a real impact on social media. We want to enable people to create that buzz on social media, which we believe will help to drive TV audiences and raise awareness about the Paralympics.
“At the same time, the guidelines aim to protect our rights-holding broadcasters and sponsors, without whose investment, the Paralympic Games would not be possible.”
The PyeongChang 2018 Paralympics will take place from 9 to 18 March.