NBA and Eurovision renew content delivery deal to 2022
Eurovision, the European Broadcasting Union’s production and distribution arm, is to continue to transmit programming from North American basketball’s NBA to the league’s international television and digital media partners around the world after securing a renewal of its global agreement until the end of the 2021-22 season.
The deal covers the distribution of live NBA games, NBA TV, the league’s subscription television channel, and other NBA programming to the league’s international television and digital media partners across Asia, Europe and the Americas.
Eurovision, which has been working with the league since 2012, will also manage the satellite links for the NBA’s pre-season games in China next month and the NBA London Game in January 2018.
The first game Eurovision will transmit under the latest agreement will be the NBA China game between the Golden State Warriors and the Minnesota Timberwolves in Shenzhen on 5 October.
Graham Warren, chief operating officer of Eurovision Media Services, commented: “We’re proud to remain the partner of choice for the NBA when it comes to distributing NBA games and programming around the global. Live sports services are a key part of our business and we look forward to working closely together in the years to come.”