Telemundo Deportes and Playmaker Media to stream 2018 Fifa World Cup
Telemundo Deportes, the US Spanish-language sports broadcaster owned by US network NBCUniversal is to use NBC Sports’ Playmaker Media to stream coverage of all 64 games of next year’s Fifa World Cup in Russia.
Telemundo Deportes is the exclusive US Spanish-language media rights holder of the event.
Telemundo Deportes and Playmaker Media said that they are also partnering “to create direct-to-consumer sports streaming opportunities for audiences around the world. The two companies will work together to provide end-to-end support for companies in need of high-quality streaming solutions for the growing sports audience consuming content online.
“Telemundo Deportes will bring its expertise in servicing the diverse U.S. Hispanic market and its relationships with relevant content providers, high-profile events in sports and sports leagues from around the world to generate end-to-end solutions for those properties through Playmaker Media.”
Playmaker Media provides live streaming capabilities and infrastructure for a range of broadcasters and properties including: the International Olympic Committee’s Olympic Channel; Nascar’s stock car racing’s TrackPass; USA Swimming Productions, a new venture from the national governing body; and Chivas TV, the direct-to-consumer platform that live streams matches of the popular Mexican soccer club Deportivo Guadalajara – Chivas.
Ray Warren, president of Telemundo Deportes, said: “Our digital offerings will be an essential component of our coverage of the FIFA World Cup, and Playmaker will allow us to provide the best quality, most reliable digital experience for our viewers.
“We also look forward to working closely and leveraging each other’s capabilities as we identify new opportunities to continue expanding Playmaker not only in the U.S., but also across international markets.”