Surge in viewership for 2017 ICC Women’s World Cup
This year’s Women’s World Cup achieved nearly three times more global viewing hours compared with the last edition of the tournament in India in 2013, the International Cricket Council has announced.
The 2017 tournament, which took place in England, gained 300-per-cent more viewing hours in the UK, where pay-TV broadcaster Sky Sports showed the event.
In India, 500-per-cent more viewing hours were watched on Star India, the ICC's global media rights partner, and free-to-air state broadcaster Doordashan.
India’s loss to the hosts in the final attracted 19.53 million impressions, according to the Broadcast Audience Research Council India.
A peak of 1.1 million viewers watched England's victory in the final on Sky Sports and Sky Sports Mix.
In Australia, a 131-per-cent rise in viewing hours was achieved, while in South Africa, viewing hours increased by 861 per cent.
Additional live-streaming coverage of all games not broadcast on television was available on the ICC website.
The ICC has said the tournament had a global reach of 180 million viewers and a reach of 156 million in India alone.
The final had a reach of 126 million in India.
The ICC has already announced that this year's tournament, which took place from 24 June to 23 July, had an estimated global television audience that was 80 per cent higher than that for the previous event.
ICC chief executive David Richardson commented: “We are absolutely delighted with the impact the Women’s World Cup has had. Instinctively we felt that the time was right to invest in women’s cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that.
“We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience. The sport must now work collectively to maintain interest and continue to drive growth.”