West Brom signs up 12Bet as sleeve sponsor
West Bromwich Albion, of English soccer’s top-tier Premier League, have signed up 12Bet, an online betting company, as their first sleeve sponsor.
Under the initial one-year deal, 12Bet’s logo is to appear on the team’s home jerseys and training kit for the 2017-18 campaign.
The logo will make its kit debut at West Brom’s opening match of the season against Bournemouth on Saturday.
West Brom become the 10th club in the 20-team Premier League to sign up a sleeve sponsor following a decision taken ahead of last season to dispense with a title sponsor for the Premier League (albeit bank Barclays remains involved in a lower-tier capacity).
The other partnerships to date are: Liverpool and Western Union; Chelsea and Alliance Tyres; Crystal Palace and Dongqiudi; Southampton and Virgin Media; Swansea City and Barracuda Networks; Huddersfield Town and Pure Business; Manchester City and Nexen Tire; Stoke City and Top Eleven; and Watford and 138.com.
Some clubs are forbidden from signing up sleeve sponsors due to the terms of their agreement with their main partner, such as Arsenal with Emirates.
Meanwhile, fellow Premier League side Stoke have signed their first ever foreign exchange sponsor.
Currencies Direct becomes the club’s official forex partner in a ‘multi-year’ deal which begins this forthcoming season.
In other Premier League developments, Everton have agreed a three-year sponsorship deal with Davanti Tyres.
Under the agreement, the international tyre brand is to be the official tyre brand of Everton and will have a strong brand presence at the team’s home matches and on its digital channels.