Premier League stalwart Carling partners with Everton
Carling will be the beer of choice at Goodison Park this season, following an agreement between English soccer's Everton and brewer Molson Coors.
The multi-year partnership assigns Molson Coors exclusive pouring rights at the Liverpool-based club's home ground, as well as prominent branding.
Carling was the first ever title sponsor of the Premier League, a role it fulfilled for eight seasons from 1993 to 2001, before returning as its official beer partner ahead of the 2016-17 campaign. It was also title sponsor of the League Cup between 2003 and 2012.
Chang, the Thai beer brand, had been Everton's previous beer sponsor, as part of its main shirt sponsorship deal, but Sportpesa, the Kenyan online sports betting firm, is now the prinicipal sponsor of the club in a five-year agreement.
Everton's first home game of the Premier League season is against Stoke City on 12 August.