Eurosport nets audience boost with Tour de France and Wimbledon coverage
Eurosport has so far attracted 14-per-cent more viewers for its coverage of cycling’s Tour de France and tennis’ Wimbledon this year than it did in 2016, according to the pan-European sports broadcaster.
The broadcaster has gained a 4-per-cent lift in its viewing figures for the Tour de France, which got under way on 1 July and runs until 23 July.
In Germany, Eurosport’s average audience for the Tour has increased by 38 per cent, while in Italy the average figure has risen 31 per cent.
The largest growth has been in Norway, up 347-per-cent in the average viewing figure.
Around 4.4 million users have visited Eurosport’s digital platforms for coverage of the 2017 Tour de France to date.
Eurosport’s year-on-year figures have received a lift in part thanks to the expansion of its rights deal with Wimbledon, one of the four ‘grand slam’ events, with coverage this year including eight more markets, bringing the total number of countries to 36.
Coverage of Wimbledon, which runs from 3 July to 16 July, has so far attracted 40-per-cent more viewers in the Netherlands, 251-per-cent more viewers in Sweden and an additional 165-per-cent in Norway, compared with this year’s French Open, which was also broadcast on Eurosport.
Romanian Simona Halep’s (pictured) victory over Belarus' Victoria Azarenka in the fourth round was Eurosport’s most-watched match to date, with 377,000 people tuning in.
Peter Hutton, chief executive of Eurosport, said: “Eurosport continues to defy industry assumptions that viewing figures for sporting events and matches are declining. We believe that if you deliver fans a high-quality product across TV, OTT and online platforms, they will return every time.
“Cycling and tennis are two sports that have extremely passionate fan bases – they are fans that love to support the sport they themselves love. We at Eurosport understand this passion and are always looking to enhance our coverage of both sports. For example, we are showing every minute of every stage from the Tour de France for the first time in 2017 while we see it as a privilege to broadcast a tournament such as Wimbledon to more markets than ever before.”