Now European Tour turns to Australasia following Asian alliance
Golf's European Tour today announced a 'strategic alliance' with the PGA Tour of Australasia as part of a concerted effort to strengthen ties with regional bodies and offer players an alternative to the lucrative US PGA Tour.
The agreement, announced today at the innovative ISPS HANDA World Super 6 Perth, will involve both tours working on ways to combine their marketing and commercial resources to maximise the growth of the sport.
Last July the European Tour finalised a similar partnership with the Asian Tour, under which four tournaments in 2017 are being co-sanctioned by the two tours and two more are tri-sanctioned with the PGA Tour of Australia, including the World Super 6 Perth.
Keith Pelley, chief executive of the European Tour, said: “This strategic alliance is another exciting announcement for the European Tour as we formalise and build on an already strong working relationship with the PGA Tour of Australasia, for the mutual benefit of our respective memberships.”
Peter O’Malley, chairman of the PGA of Australia, added: “This is an opportunity for our players; we have plenty of talented up and coming as well as established players who will benefit from the Alliance. I look forward to seeing more of them competing on the European Tour in the future.
“European Tour players have always enjoyed coming to compete in Australasia and this alliance will also give them more opportunities to come and play in some of our biggest tournaments.”
The alliance between the European Tour and Asian Tour prompted reports that a full merger was on the cards, although there has yet to be any sign of that with the tours retaining their own identities, brand and logo, and continuing to be managed by their individual boards.
The World Super 6 Perth is a new six-hole golf competition format aimed at enticing a younger generation of golf fans. It features a 54-hole stroke play competition over the first three days followed by a regulation cut and the top 24 players progressing to compete in a six-hole shoot-out competition on the final day.
Any matches that are tied after six-hole play will be decided by the ‘Knockout Hole’, a purpose built 90-metre hole which has been constructed specifically for the event. Matches that still remain undecided will progress to a closest-to-the-pin contest.