Rutgers’ new deal with Adidas worth over $11m
Rutgers, the US university based in New Jersey, has signed up Adidas, the German sportswear giant, as its new kit supplier in a deal worth over $11 million.
The six-year contract, which comes into effect this summer, is worth $1.7 million in the 2017-18 academic season and will rise to $1.8 million in the final year of the deal, according to New Jersey’s NJ Advance Media.
In addition, Adidas will pay Rutgers a fee of $300,000 to alter the uniforms of all the university’s athletics teams as the college ditches Nike, the US sports apparel firm, which had supplied its kit since 2012.
Rutgers’ previous deal with Nike was worth around $1 million a year.
The east coast university’s new deal comes despite the fact that its American football team hasn’t won a conference title since 2012.
However, the agreement is dwarfed by the University of California, Los Angeles’ $280-million, 15-year partnership with Under Armour, which ranks as the most lucrative in US college history.
UCLA split with Adidas, which begun supplying the university’s kit in 2011.
The value of the UCLA-Under Armour deal surpasses that of Nike’s top deals with Ohio State ($252 million over 15 years), the University of Texas ($250 million over 15 years) and the University of Michigan ($169 million over 11 years).