Record 1.9m viewers for downhill on Eurosport as SRF's strong World Ski Champs ratings continue
A record of nearly 2 million viewers tuned in for Eurosport’s live coverage of the blue riband men’s downhill at the Alpine World Ski Championships on Sunday.
The audience of 1.9 million for home skier Beat Feuz’s victory at St Moritz in Switzerland represented a record for any event at the championships shown by the pan-European broadcaster.
In Germany alone, some 612,400 viewers tuned in for the race.
Meanwhile, in Switzerland, Eurosport’s audience for the first week of the championships was up 3 per cent on 2015 and 5 per cent on 2013.
The broadcaster is encouraged by the figures one year out from the 2018 winter Olympic Games in PyeongChang, when it takes on pan-European rights to the Olympics (excluding Russia) in a four-games deal worth €1.3 billion ($1.38 billion), and believes its presentation in individual markets is paying dividends.
Eurosport chief executive Peter Hutton said: "We have the ambition to be locally relevant thanks to our investment in local language presenters. Not only do I believe we have the best coverage of the action on the slopes, but I truly believe we have the best team off it too. From world champions such as Tina Maze offering fans her expert insights right through to our daily magazine show reviewing all of the day’s action, every angle is covered.
“More than ever before, fans appear to be enjoying our local productions but we all know the real stars are the athletes that thrill us on the piste. The World Championships always seems to offer fans plenty of scintillating action and 2017 has been no different. With another six days of action left from St Moritz, viewers are in for a real treat.”
• SRF the German-speaking arm of SRG SSR, the Swiss public-service broadcaster, has continued to attract strong audiences for the Alpine World Ski Championships.
An average of 1.08 million watched Sunday’s men’s downhill race on SRF’s second channel between 1.29pm (CET) and 2.50pm, a figure equal to a viewing share of 78.3 per cent. The audience in the target sector of 15 to 59 year olds was 560,000 (a 73.6-per-cent share).
On Friday, SRF netted an audience of 432,000 (a 68.7-per-cent share) for its coverage of the slalom element of the women’s alpine combined race between 1pm and 1.43pm. The audience among 15 to 59 year olds was 149,000 (a 57.4-per-cent share).
Last week, the women’s Super-G race was watched by an average of 519,000 viewers (a 74.4-per-cent share) on SRF.