France Télévisions lands rights to Women's Rugby World Cup
France Télévisions, the French public-service broadcaster, has picked up rights to show rugby union’s 2017 Women’s Rugby World Cup.
The news was revealed by Laurent-Éric Le Lay, the new director of sports at France Télévisions, as the network unveiled its programming output for this year’s Six Nations tournament.
The most recent Women's Rugby World Cup was staged in France in 2014, and was shown by France Télévisions, but World Rugby has since made changes, including moving the quadrennial tournament to odd-numbered years starting in 2017.
It remains to be seen whether France Télévisions will carry just the matches of the French team or other nations as well.
The public broadcaster achieved record audiences for the last Women’s Rugby World Cup, including an average of 2.15 million viewers for France’s defeat by Canada in the semi-final. France’s earlier win over Australia netted an average of 1.83 million viewers (a 10.2-per-cent share) on France 4.
Ireland will stage this year's Women’s Rugby World Cup from 9 to 27 August.