Sportcal.com Publishes Latest Edition of The Sports Market Review Featuring the 2014 Winter Olympic Bidding Race
Sportcal.com is proud to announce the publication of a special edition of its quarterly The Sports Market Review in a new rich media PDF format allowing you to read the review online as well as to watch streaming videos from cities bidding to host the 2014 Winter Olympic Games and the 2014 Commonwealth Games.
With the IOC due to vote on the host city for the 2014 Winter Olympic Games on July 4, the new edition features in-depth analysis of the bids of PyeongChang, Salzburg and Sochi to stage the games, with side-by-side comparisons of the budgets, venues, bid leaders and previous winter Olympic medal records.
Strengths and weaknesses of each bid are analysed, and the coverage includes the comments of the IOC’s evaluation commission, a selection of top quotations and a special Sportcal.com insight section, based on first-hand coverage by the Sportcal.com news team of the evaluation commission’s visits to each city earlier this year.
For anyone interested in assessing the relative merits of the three 2014 winter Olympic bids, The Sports Market Review provides an invaluable guide, while still giving comprehensive coverage of our three main areas of industry research, news and data: Events, TV & Media and Sponsorship.
The PDF version of the Review is presented in a new rich media format which allows you to easily read the review online, turning the ‘pages’ by clicking on the green arrow or on the top right corner of the page. The rich media format may mean that the pages take a few minutes to download, but we think you will find it worth the wait.
Video presentations from cities bidding for the 2014 Winter Olympic Games and the 2014 Commonwealth Games are featured on pages 19, 43 and 44.
Hard copies of the Review will also be distributed to all Sportcal subscribers and at major industry gatherings such as this month’s SportAccord conference in Beijing.
The new issue also includes unique research showcasing the work of Sportcal.com’s news and research teams, including tables summarising the latest television, new media and sponsorship deals.
Features include the battle between Arena and Premiere, the German pay-television operators, as they go head-to-head in a bid to secure the rights to major sporting properties.
The sponsorship section includes an analysis of the 2007 Cricket World Cup, covering both event and team sponsors and there is also a calendar of selected sporting events between April and August; and a list of conferences during that period.
The online format provides an exciting new range of opportunities for advertisers.
With a circulation of well over 10,000 readers, the interactive nature of the PDF issue means that advertisers can generate links directly to their own websites, showcase new technologies and even play videos demonstrating their products or services.
In this issue, major events bidders use the latest technology to showcase their bids, giving a direct ‘feel’ for the countries and the technical infrastructure that they plan to develop.
But bid cities are not the only ones that stand to gain from this new and exciting format. There is clear potential for television production companies to demonstrate their ‘ready-to-air’ programmes, rights-owners and agencies showcasing their events, broadcasters promoting their portfolios and any company involved in sport wishing to promote its products and services.
For more information on marketing opportunities and the range of advertising propositions within the Sportcal portfolio of products please contact the Sales and Marketing team on +44 (0) 208 944 8786 or at Sales@sportcal.com
A hard copy of The Review can be purchased individually or is included free of charge with an annual subscription to Sportcal.com’s ‘Sports Industry’ service.
Sportcal.com is widely recognised as the leading business-to-business site for sport, providing information on television and media and marketing rights for all major sports properties worldwide, details on sponsors involved in sport, cutting edge news articles and the most comprehensive online sporting events calendar available.
Subscription is available on an annual basis and can be tailored to suit the requirements of any client, combining the basic “Sports Industry” package of News, Calendar and Directory with any of the 3 premium services of “TV & New Media”, “Sponsorship” and “Bidding / Events”
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