Sportcal GSI Event Study measures holistic impacts of World Archery Championships 2015
A Global Sports Impact [GSI] Event Study into the World Archery Championships 2015 held in Copenhagen, Denmark, conducted by Sportcal, has found the event resulted in significant tourism, media, sporting and social impacts, after examining the holistic impacts generated by the major sporting event.
The study is an advanced in-depth analysis across a range of indicators covering Economic, Financial, Media, Social Media, Sponsorship, Sporting, Social and Legacy sectors. The study also provides a series of data comparisons, benchmarking the championships against a variety of major world championships from other sports.
The GSI Event Study on World Archery Championships 2015 is now accessible to Sportcal Events subscribers via this link. Purchasers of Sportcal’s Global Sports Impact Report 2016 will also receive a complimentary copy of the World Archery Championships event study.
The World Archery Championships 2015 was held in two venues across the Danish capital and featured a record number of participants (590) from more nations than ever before (92), bettering the previous participation high set in Turin in 2011.
The study was produced following an observation programme and extensive data collection at the event by Sportcal, World Archery, Sport Event Denmark and Archery Denmark.
Tom Dielen, secretary general, World Archery, says: “The GSI Event study conducted during the World Championships in Copenhagen has allowed us to have a new view on our top event and to prepare us for better analysis for all our future events. It was also an example of a great cooperation with the host country and World Archery. We discovered many areas where we were doing better than expected.”
Lars Lundov, CEO, Sport Event Denmark, adds: “The slogan of the World Archery Championships was ‘Like never before’ and this valuable study by Sportcal pretty well proves this. We had for example sold out spectator seats and a TV helicopter in the very heart of Copenhagen. The world class staging was due to the fine collaboration between World Archery, Archery Denmark, Copenhagen and Sport Event Denmark. World Archery has just awarded Denmark the World Archery World Cup Final this September in Odense which we regard as an acknowledgement.”
Rolf Lind, president, Archery Denmark, says: “It was a pleasure for Archery Denmark hosting the biggest ever World Archery Championships in the heart of Copenhagen in great cooperation with World Archery, Copenhagen and Sport Event Denmark. This study by Sportcal shows that not only were the Championships the biggest ever in number of participants and nations, but the coverage from the media and engagement from the fans on the social media made the championships a memorable highlight in the world of Archery.”
The World Archery Championships 2015 was arranged by Archery Denmark, Sport Event Denmark, the Municipality of Copenhagen, and Wonderful Copenhagen.
Mike Laflin, CEO, Sportcal, says: “We would like to thank World Archery, Sport Event Denmark and Archery Denmark for their great co-operation on this project. The GSI Event Study has shown how the World Archery Championships delivers a whole range of impacts, not just economic, to host cities. It clearly demonstrates how these type of championships can deliver a whole range of benefits to host cities and nations”.
Sportcal will be presenting an analysis of the World Archery Championships during a workshop at the SportAccord Convention in Lausanne on Thursday, 21st April 2016 at 16:00.
Event owners and hosts alike can find out more about the holistic impacts of their events by commissioning a GSI Event Study. For further information on the GSI Event Studies click here.
For more information on GSI Event Studies:
For more information and to pre-order the Global Sports Impact Report 2016:
About World Archery Championships 2015 – study findings summary:
Economic Overseas visitors to the championships contributed 13,300 bed nights and an economic impact of over $3.2 million. There was a total spectator attendance of 7,360, comprising 3,482 ticketed and 3,878 non-ticketed.
Media A total of 32 hours coverage was broadcast on domestic broadcaster TV2, with live, highlights and delayed coverage reaching 12 broadcasters across a potential 90 TV nations, spanning five continents. Including magazine and news programming, TV coverage reached a potential 170 nations across 31 broadcasters.
Social Media Seven related social media accounts across Twitter, Facebook and Instagram recorded 543 posts, attracting 28,370 ‘likes’ and increased follower numbers by an average of 5.3%.
Sporting Almost 60% of World Archery member nations participated in the world championships, with seven competing for the first time. While over half of athletes (51.5%) were from Europe, Asian athletes won 56.7% of all available medals.
Social ‘Try Archery’ initiatives around the championships reached an estimated 2,400 to 2,800 people. A schools programme, the ‘Schools World Championships’, reached 275 pupils after the event. A total of 202 volunteers helped run the championships.
About GSI Event Studies
GSI Event Studies offer event owners and hosts the opportunity to understand the true impact of their events. Hosting major sporting events offers a wide range of benefits and impacts, ranging from economic, financial, media, sporting and social. A GSI Events Study will enable a host or event owner to understand more about what these impacts are, how to make the most of them in the future and what the true impact of sporting events really is.
Sportcal is the most comprehensive provider of sports market intelligence worldwide. It is the essential resource for anyone in the business of sport. In 2016, Sportcal celebrates its 25th year of providing leading sports intelligence.
Sportcal provides a wide range of services and products that can help event owners and hosts in delivering better impacts from their sporting events. Ranging from strategic planning through to bid matching, data management and event studies Sportcal offers a unique range of services.
Sportcal produces the annual Global Sports Impact Report which analyses the impact of major world championships, multi-sport games, major leagues and series events each year on their host cities and nations.