Sport on Broadband 2007: Video Rights, the Internet and IPTV - The highly-acclaimed new management report from Sportcal.com
Broadband internet is growing fast, and the distribution of sports rights for the web has grown with it, especially since 2006. The number of people accessing high-speed internet has reached a level at which many believe that it is now viable for the sports industry to invest in the deployment of this (potential) new source of revenue.
- How do you share in this market?
- How are rights holders delivering their sports online?
- Who are the key players in the market?
- What are the commercial pricing models?
- What are broadband rights worth?
- What is IPTV and how can it help you?
All these questions and more are answered in Sportcal.com’s latest management report, Sport on Broadband 2007: Video Rights, the Internet and IPTV, which offers a comprehensive reference guide to this expanding market.
The report uses interviews with key industry players, case studies, graphs, charts and tables, providing the trends, issues and business opportunities involved, whether you are a rights holder, an events organiser, an internet service provider or a company servicing the new media market.
- Rights by sport, country and company
- Covers 54 sports worldwide
- Analysis of 30 countries on five continents
- Nine detailed case studies
- Market trends and analysis
- Summary of key broadband deals with values
- Growth of online sports advertising
- Extensive list of industry contacts
Sport on Broadband 2007: Video Rights, the Internet and IPTV, published in July 2007, contains pages of exclusively researched information not available anywhere else. Have you obtained a copy yet?
Selected key findings from Sport on Broadband 2007:
- Sports websites worldwide could be attracting between $2 billion and $3 billion a year in advertising revenues by 2009, if current trends for the growth of the online advertising sector and the growth of sports coverage online continue.
US sports advertising spending in 2006 ($ billion)
Source: SportsBusiness Journal
- The figures represent a huge potential market for sports federations and other rights-owners seeking to find new ways of commercialising their sports properties and content.
- Meanwhile, IPTV is playing an increasingly important role in the delivery of broadband sport to consumers as the so-called ‘convergence’ of technologies – combining, for instance, voice, data and video onto a single network – gathers pace.
Top IPTV carriers, by number of subscriptions - June 2006
Country Company Subscriptions (x 1,000) Growth 1H05 - 1H06 (%) Hong Kong PCCW 444 0.7 France France Telecom 306 163.8 Italy FastWeb 294 82.6 Source: Point Topic
- Audiovisual content on the internet has grown enormously in the last year as rights owners address the commercialisation of online rights. Soccer is the dominant sport worldwide, judged by the number of deals for video coverage online (live, delayed and/or highlights), with 27 per cent of the total, followed by tennis (9 per cent) and skiing/snowboarding (4.7 per cent).
|Top 5 sports by broadband deals agreed covering 2006, 2007 and beyond|
|Sport||Percentage of total of deals (%)|
|Skiing and Snowboarding||4.7|
|Olympic & Paralympic||4.4|
|Source: Sportcal.com research|
- New media rights (internet and mobile) are generally said to represent around 10 per cent of the value of broadcast rights, although this figure can vary from territory to territory.
In general, a 50-50 split between the value of mobile and internet video rights is adopted in the sports industry.
New media rights for soccer’s 2006 Fifa World Cup represented 10 per cent of worldwide media rights sales, suggesting that internet video rights were worth 5 per cent, or around $76 million.
How to order
The report is available at a cost of £795. Alternatively, if you take out a subscription to any of Sportcal.com’s online information services, or if you are already a Sportcal.com subscriber, you receive a discount of £200, bringing the cost of the report down to £595. Additional discounts are available for federations and academic institutions.
For more information contact:
+44 (0)20 8944 8786