Flow - Exclusive broadcast partner and sponsor of Flow CARIFTA Games
ST. GEORGE’S, Grenada – Flow has once again given Caribbean sports fans another reason to celebrate - as for the first time in the history of the CARIFTA Games, a three day sports event will be broadcast live in High Definition (HD) across the entire region.
Flow, Cable & Wireless’ consumer brand has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the Flow CARIFTA Games. This year, the games will be held in Grenada over the Easter weekend, March 26th to 28th 2016, and will take place in the country’s new national stadium, which officially opened on January 23rd.
The Flow CARIFTA Games will be shown in ten Flow markets around the Caribbean on the recently launched Flow Sports channel, making it the first time that the games will be broadcast live in HD across the region, offering customers the best-possible viewing experience of one of the region’s most important home-grown sporting events.
International rights to the CARIFTA Games are being distributed by Metta Sport, the New York-based agency.
Flow’s announcement adds to an ever-growing line-up of exciting sport partnerships already signed over the past year; the Flow CARIFTA Games joins an impressive list that includes the CONCACAF 2018 World Cup Qualifiers, Rio 2016 Olympic Games, Premier League and Manchester United (starting 2016 season) – plus its expanding list of Olympian Brand Ambassadors including Gold Medallist - Kirani James, Delano Williams and Lavern Spencer.
“We are proud to offer yet another ‘first’ to Caribbean sports fans and more specifically delighted to have this opportunity to air CARIFTA in partnership with NACAC,” said Denise Williams, C&W’s Senior Vice President of Communications. “Sponsoring and broadcasting these games, is just another way for us to further demonstrate our support for up-and-coming athletes across the region, as well as solidify Flow Sports’ commitment to become the home of sports in the Caribbean.”
Flow believes that its involvement in and the heightened exposure of the Flow CARIFTA Games will ultimately raise the bar for these significant regional games, from which many Caribbean athletic champions have already emerged. Further demonstrating its deep commitment to local sports, Flow already has a connection to some of the athletes competing in the games; several athletes from the Boys and Girls CHAMPS in Jamaica, of which Flow is a headline sponsor, will be present at CARIFTA. CHAMPS is the largest high school athletics championships in the Caribbean.
“We are pleased to have teamed up with Flow to give the Flow CARIFTA Games the coverage and support it deserves,” said Victor Lopez, President of NACAC. “Now upcoming generations of Caribbean athletes will have an opportunity to shine on an even bigger stage, while their family and friends will have an opportunity to keep up with every bit of the action on Flow Sports as it unfolds. We are truly excited to work alongside Flow and make this the most memorable CARIFTA Games yet.”
Flow customers will be able to watch the Flow CARIFTA Games on Flow Sports in HD March 26th -28th; Flow Sports will be available on FLOW2GO by the time the games commence. Sports fans can access the Flow Sports Channel on the Flow network in Antigua, Barbados, The Bahamas, Cayman Islands, Curaçao, Grenada, Jamaica, St. Vincent, St. Lucia and in Trinidad. Further information is available at www.flowsports.co
About Cable & Wireless Communications Plc
Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in Latin America and the Caribbean. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. CWC delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers. Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.