ESPN STAR Sports Acquires Mobile Rights for India’s Cricket Tour of Australia
ESPN STAR Sports, Asia’s number one sports broadcaster, announced the acquisition of the mobile rights of the ongoing India’s tour of Australia featuring 4 Test matches, 15 ODIs & a Twenty20 International from Cricket Australia. This is the first time that a comprehensive range of mobile content from cricket played in Australia will be made available on Mobile to the cricket loving fans of the country. The mobile packages will be exclusively available on mobileESPN and STAR Sports Mobile.
Under the terms of the agreement with Cricket Australia, mobileESPN and STAR Sports Mobile will provide a multitude of video clips, wall papers, animations as mobile downloads. The video clips will contain highlights of key innings, fall of wickets, key wicket haul et al. The wall papers & animation will capture key moments of the match and revolve around the star players. mobileESPN and STAR Sports Mobile services are currently available on all the leading telcos in India including Airtel, Vodafone, Idea, BSNL and Aircel.
According to Sanjay Kailash – Executive Vice President, Ad Sales, Business Development and New Media, ESPN Software India Pvt Ltd, “India’s young generation has taken to the Mobile space as a key medium to deliver & experience quality sporting content. The response to mobileESPN and STAR Sports Mobile has been very positive & we expect a lot of user activity during the India tour of Australia.”
Mobile ESPN & STAR Sports Mobile will aggregate an India in Australia zone on the WAP portal (wap.mobilespn.in) which can be accessed by the GPRS users of leading telcos in India including Airtel, Vodaphone, Idea, BSNL and Aircel. Mobile ESPN & STAR Sports Mobile have created special Cricket video packs for users. Mobile Users can download unlimited video content for the test series at a rental of Rs.99 from the zone or pay per download.
Easy to access, mobileESPN and STAR Sports Mobile services can be availed by dialling 505-ESPN (3776) on the phone or by sending an SMS to (ESPN) 53776, which is ESPN’s short code nationally. The GPRS user can access the services on wap.mobilespn.in.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN Asia, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Singapore, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports Singapore, STAR Sports Southeast Asia, STAR Sports Taiwan, and STAR Cricket.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews.
For more information, please contact:
Paras Sharma (ESPN STAR Sports)
DID: +65 6216 6031