EBU and United World Wrestling renew partnership deal
The European Broadcasting Union (EBU) and United World Wrestling (UWW) have renewed their partnership agreement for the exclusive media rights on all applicable platforms (radio, television and digital) for the UWW Wrestling European and World Championships from 2017 to 2020 inclusive.
The EBU will also be the exclusive technical provider for worldwide distribution.
This agreement guarantees maximum exposure for the Olympic sport of Wrestling through an improved and renewed presentation of Wrestling to new audiences.
The new contract covers media rights in Europe for seven events: four (4) European championships and three (3) World championships (there will be no World Championships in 2020 due to the Tokyo Olympic Games), with men's and women's Greco-Roman and Freestyle disciplines contested at each event.
UWW President Nenad Lalovic highlighted the importance of this partnership: "We are delighted to continue our excellent partnership with the EBU, a prestigious and very well established media consortium in Europe. This gives a unique possibility for Greco-Roman, Freestyle Wrestling and Women’s Wrestling to grow into new markets and continue the recent and positive development of our fantastic Olympic sport."
EBU Head of Indoor Sports Ingolfur Hannesson added: “Over the last few years we have experienced how UWW has started to develop and reshape the sport of Wrestling, in order to make it more attractive to athletes, fans and TV viewers in general. We wish to be a part of this journey with the proven EBU multi-service approach. The aim of our partnership is to provide a global platform of continuous growth on the challenging and competitive marketplace of sport and media”.
The UWW Wrestling European Championships 2016 are to be held in Riga (LAT) from 8 to 13 March.
About the UWW
The first international federation for the development of wrestling and weight-lifting was created in Duisburg in 1905 by the Deutsche Athleten-Verband (DAV). The first International Wrestlers’ Union (Internationaler Ring Verband) was created on the eve of the Olympic Games in Stockholm in 1912. Many years later in 1994, the federation was renamed International Federation of Associated Wrestling Styles after it broadened to other wrestling styles. In 2014, Nenad Lalovic was elected as the new president after successfully having the sport reinstated to the Olympic Programme. Since his election, Lalovic has brought positive reforms to the federation by re-establishing its global presence, including the renaming of the federation to United World Wrestling (UWW). Currently UWW has 179 national federations under its governance and represents styles including Greco-Roman, Women’s, Freestlye and many forms of Traditional Wrestling.