Connor Sports and RedTorch launch digital campaign for FIBA’s Basketball World Cup
London, England (20 August 2014) – Connor Sports, the world leader in hardwood, synthetic and outdoor sport surfaces, and digital marketing specialists RedTorch, today announced a digital partnership to maximise the awareness of Connor Sports as the official court provider to the 2014 FIBA Basketball World Cup in Spain (30 August – 14 September).
The partnership is part of Connor Sports’ ongoing commitment to basketball’s governing body, FIBA, and sees the launch of #CourtsideStories, a social media campaign where both stars and fans share their unique basketball experiences.
“We are very excited to partner with one of the most respected temporary providers in sport, to deliver the incredible stories that unfold on their courts,” said Jonny Murch, Managing Director, RedTorch.
“As basketball’s rebranded flagship tournament tips-off later this month, we’ll be working with Connor Sports to engage basketball fans, the industry, and other FIBA partners with #CourtsideStories to help showcase this great event.”
Ron Cerny, CEO, Connor Sports added: “We became familiar with RedTorch through their work with SportAccord Convention, and are delighted to align with them on this new venture.
“Effectively promoting our involvement in the World Cup to an international audience, whilst engaging the fans, has never been more important than it is today, and we believe RedTorch are perfectly positioned to assist us in this area.”
FIBA’s World Cup features 24 teams, and is expected to attract a global TV audience of 800 million viewers across 171 countries.
The tournament winner not only holds aloft the Naismith Trophy, named after the inventor of basketball, Dr James Naismith, but also qualifies for the 2016 Olympic Games in Rio de Janiero.
Notes to editors
About Connor Sports
Sport Court® is a registered trade mark of Connor Sport Court International. Since 1974, it has identified the original and authentic modular sport surface, continuously improved and patented to provide the highest levels of quality and performance.
Connor Sport Court International is proud to be the only sports surfacing company in the world that is independently audited and verified as ‘Zero Waste’ and fully ISO 9001:2008 certified.
For more information, please visit www.connorsports.com and follow on twitter (@connor_sports)
RedTorch is a London-based, full-service marketing agency with a commercial edge, specialising in delivering measurable solutions for their clients.
With over 8 years’ experience working in the international sports industry, their team of specialists have an invaluable understanding of the sporting landscape, allowing them to meet goals in an effective, personable and friendly way.
For more information, please visit: www.redtorch.co and follow on twitter (@RedTorchLtd)
About the 2014 FIBA Basketball World Cup
The first-ever FIBA Basketball World Cup will take place in Spain from 30 August to 14 September 2014.
The Group Phase will be played in Bilbao, Gran Canaria, Granada and Sevilla (30 August-4 September). The Final Phase will take place in the Palau Sant Jordi in Barcelona and in the Palacio de los Deportes in Madrid (6-14 September).
The FIBA Basketball World Cup, known from 1950 until 2010 as the FIBA World Championship, is the flagship event of the International Basketball Federation (FIBA).
Visit www.fiba.com/spain2014 to find out more.
Marketing Communications Manager, RedTorch
+44 (0)207 036 8088