The Smart Cities & Sport Summit 2017 Announces Interactive Masterclass on Digital Communications and Fan Engagement
Lausanne, Switzerland – September 8th, 2017 –Organised on October 2-4 in Montréal, Canada, the Smart Cities & Sport Summit organised in Montréal, Canada, will feature a Masterclass on Digital Communications and Fan Engagement. In this very special session, Shane O’Sullivan, Head of Content at PRISM and expert in fan engagement, will guide the Summit delegates through the ‘fan journey’ – before, during and after an event – and will advise on which technologies event organisers can use to maximise their fan engagement.
O’Sullivan has 20 years’ experience consulting in the digital space. He’s been the force behind a multitude of technology teams across brands spanning sport, entertainment, FMCG and financial sectors. At PRISM, O’Sullivan oversees engagement across the entire client portfolio and ensures the team delivers top level strategy combined with flawless execution.
This Interactive Masterclass will help cities and event organisers to maximise the event’s potential to engage with fans in a unique and innovative way. It will present various easy-to-use and cost-friendly digital technologies that are currently available on the market.
Mélanie Duparc, Coordinator of Smart Cities & Sport, said: “We are very excited to add Shane O’Sullivan to our prestigious list of speakers. With his vast experience and extensive knowledge, he is the perfect speaker to lead our Masterclass. He will definitely provide valuable and concrete insights to the Summit delegates.”
The Smart Cities & Sport Summit is a unique and prestigious conference, focused on smart strategies that effectively connect sport and cities. Organised for the fourth consecutive year, it attracts representatives of cities, regions and countries of all sizes from around the world.
For more information about the Smart Cities & Sport Summit, including programme, speakers and additional activities, please visit the conference website: www.smartcitiesandsport.org/smart-cities-and-sport-summit/
For further information, please contact:
Smart Cities & Sport