China Football Summit 2017—Technology + New Power of sports generated from marketing
Pioneer Sports will host China Football Summit 2017 in June 1-2 in Guangzhou. China Football Summit series are brand events hosted by Pioneer Sports. We bring together decision makers and senior executives in global football community, acting as a platform where Chinese football businesses can learn from international mature markets, and in turn, help international football businesses gain better understanding toward Chinese football exploring new opportunities by joining hands.
1. The history of football technology
Technology is one of the driving forces of human evolution, a catalyst for sports industry and likewise for football. In China Football Summit 2016, Dr. Liu Dongfeng, Professor & Co-Dean, School of Economics and Management at Shanghai University of Sport spoke: “Modern football is derived from the tidal waves of UK industrial revolution. The progress of satellite technology leaves football go beyond green fields and sticks in every corner of households with greater influence.”
Modern fast-changing technologies are more deeply and comprehensively fused with sports than ever did, particularly for football. Combination of sports and technology can be seen everywhere and anytime: from last year’s nascent virtual video referee assistant that can handle contentious decisions; to network communication noise reduction systems; to VR tech that detects cerebral concussion of sportsmen and sensors that analyze athletes training.
Professor Liu Dongfeng spoke at China Football Summit 2016 last year surrounding the topic: “Professional Soccer in China: Retrospect and Prospect” and received commends from all the audience. He had firstly referred to the history of Chinese football and its professional route before delving deeper into all-rounded aspects like policies, cultures to analyze the directions of football development in China. When talking about football reforms, right to the point, he put a few in question: “Is it a true reform? Is it true de-administration?”, “we, for the first time, have a football association without an administration center. Yet who is head of the new organization: the deputy director general of General Administration of Sport. Can we still call it authentic de-administration?” His bravo speech impressed many with in-depth ideas, winning waves of applause.
2. New future of sports marketing
Meanwhile, tech + sports marketing is not simply the addition equation 1+1=2 but 1+1>2. On social network, two of La Liga giants Barcelona and Real Madrid have 172 million and 166 million followers respectively. Real Madrid’s super star Cristiano Ronaldo has up to 238 million followers on Facebook, Twitter and Instagram in total. Such a huge group of fans, together with VR and AR technologies, can boost sports marketing and corporate branding activities that will attract much attention on a global scale.
Faced with a variety of social network platforms and technologies, which one will be efficient to facilitate football industry development? Or which one is the niche for the sport? Join China Football Summit 2017 now and discuss with Mr. Huang Yongxuan who is the Vice-president of EJAM Group and CEO of Meitui Network about the issues. EJAM GROUP is a creative content media platform with we-media resource layout and technological accumulation of the whole industry chain in China. It endeavors to create a brand new ecology with mobile marketing, investment, sports, traveling and entertainment.
With experience of more than 20 years, Mr. Huang Yongxuan has been in charge of the new media business of EJAM Group in the field of advertising and media. He seizes every important opportunity in media revolution and enjoys rich practical experience and unique insights in WeChat official accounts of media industry. Mr. Huang Yongxuan set up and managed a WeChat official account named “Apptoday”which mainly deals with science and technology. It just took him 10 months to gain 1.5 million fans, starting from zero. At present, there are 2.4 million fans of “Apptoday”, ranking top 500 on WeChat media platform. “Wjam”, a new media league, also founded by Mr. Huang Yongxuan, contains more than 30 industries and, with more than 10,000 WeChat official account resources, covers more than 400 million WeChat users.
3. Grand China Football Summit 2017 upcoming
Pioneer Sports has received confirmation of attendance from Professor Liu Dongfeng, a famous scholar in sports industry research with sharp ideas and Mr. Huang Yongxuan, experienced frontrunner in fruitful new media marketing. They will deliver excellent speech at the conference.
At the same time, Pioneer Sports, the organizing committee of China Football Summit 2017, has been awarded with the commercial dealership in Greater China by Brazilian Football Confederation. Brazil, as a football nation, football genes are rooted in the blood of each national when kid can be seen in every corner of streets playing football. Intense football environment generated super players like Ronaldo, Ronaldinho, Ricardo and Robson, made for 5 championship winnings for Brazil. China Football Summit 2017 shall be a brilliant chance as well to explore a new football continent in South America, a football Eden. Grand China Football Summit 2017 is will be convened on June 1-2 in Guangzhou, let’s meet up then and there.
If you have interest to attend China Football Summit 2017, please contact:
Tel: 86 (0)21 68912990