Six more federations sign up for Olympic Channel
Six new agreements were announced this morning, including the deals with the International Federation of Muaythai Amateur, Federation of International Polo and International Powerlifting Federation.
The Alliance of Independent Recognised Members of Sport, the International Fistball Association and Tug of War International Federation were also named as content providers.
The deals take to 63 the number of different international federations, recognised federations and organisations, multi-sport organisers and non-recognised federations signed up to provide content for the channel.
Mark Parkman, general manager of the Olympic Channel, said: “As we look ahead to 2018, we are in a great position to promote all sports and athletes within the Olympic Movement, and help to distribute their content and grow their audiences worldwide.”
By the end of the year, the Olympic Channel will have streamed over 500 live transmissions across 210 events and 25 sports.
The Olympic Channel also works with the various sports federations to present “event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.”