ATP-FedEx and WTA-Dubai Duty Free extend long-running sponsorship deals
The ATP and WTA, the men's and women's professional tennis tours, respectively, have extended sponsorship deals with two long-serving partners, FedEx, the international logistics company, and Dubai Duty Free, which offers tax-free shopping in the emirate.
Under the terms of a three-year extension, FedEx will remain as a second-tier platinum partner of the ATP Tour, supporting 17 tournaments across 11 countries.
FedEx signed up as a sponsor of the tour in September 2010 and activations have included the FedEx ATP Performance Zone, a digital media product at ATPWorldTour.com, which enables users to compare great players throughout history and access profiles of today’s stars.
FedEx is one of three platinum partners, alongside technology firm Infosys and car manufacturer Peugeot, which sit below premier partner Emirates, the airline giant.
There are also three third-tier ATP World Tour gold partners, Swiss luxury watchmaker Rolex, champagne brand Moet & ChandonMoet and technology platform Vixlet, and two fourth-tier silver partners, tennis equipment manufacturers Head and Tecnifibre.
Rajesh Subramaniam, executive vice-president of global marketing and communications, FedEx, said: "Since the sponsorship began in 2010, we have seen many priceless moments on the court and the passion of the fans has continued. With this year’s addition of the Dubai and Rio de Janeiro tournaments to our sponsorship, we expect to reach an even wider global audience of millions of fans through television and other media."
Chris Kermode, executive chairman and president of the ATP, added: "The ATP World Tour has enjoyed tremendous growth in recent years, and our partnership with FedEx has delivered great results since 2010. We’re thrilled that FedEx has had such a positive experience and will continue its sponsorship."
Dubai Duty Free will continue as one of the WTA's four top-tier global premier sponsors (the others being SAP, QIY and Usana).
The company has been a sponsor of the WTA since 2004, and will continue to put its name to the Player Ambassador Program and end of season World Number 1 singles and doubles awards.
Steve Simon, WTA chief executive and chairman, said: “Dubai Duty Free has provided its unwavering support for women’s tennis and we look forward to this next chapter together in growing the sport even more.”