Euro 2016 delivers €1.22bn economic impact for France
The tournament, played at ten French venues from 10 June to 10 July and the first to feature 24 teams, attracted an average daily spend of €154 per foreign visitor, who each stayed an average of 7.9 days in France during the competition.
The economic impact figure represents a healthy return on investment after less than €200 million of public money was spent on the tournament, including €160 million on the renovation of stadia and €24 million on security amid heightened terrorist threats.
Revenues derived from tourism represent €625.8 million (51 per cent) of the economic impact figure announced after a study jointly led by Keneo, the French sports events consultancy, and the CDES, Limoges’ Centre of Sports Law and Economy.
Among the 613,000 foreign fans included within the calculations, 40,000 followed the games only from the fan zones.
Of the tourism revenue figure, 35 per cent came from accommodation, 30 per cent from restaurants and catering, 20 per cent from shopping and visits, and 15 per cent from transport.
Operational expenditure from Uefa, soccer’s European governing body, amounted to €360 million, while the competing teams and accredited personnel contributed €34.9 million and €34.8 million respectively to the financial impact, according to the study.
Euro 2016 also generated €74.3 million in additional tax revenues for the French state, including VAT, tourist taxes and airport taxes.