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11 Mar 2016
Tennis Australia, the national governing body for the sport, has doubled the revenues it has brought in from the sale of media and sponsorship rights to its annual events, led by the Australian Open ‘Grand Slam’ tournament, since it completed the process of taking its rights in-house at the end of 2015.
04 Feb 2016
The UCI, cycling’s world governing body, is launching a new three-tier sponsorship structure headlined by a proposed top-tier group of four UCI World Cycling Partners that will each ‘own’ one of the sport’s four Olympic disciplines: road, track, mountain bike and BMX.
02 Feb 2016
The various companies offering technological solutions for virtual advertising at soccer matches must come together and work out which one offers the best option for rights-holders before the "game-changing" technology can properly take effect, according to Philipp Hasenbein, managing director at the Lagardère Sports Germany agency.
02 Feb 2016
Intersport spends half of its sponsorship budget on long-term contracts, but the other half on “last-minute” deals, according to Franz Julen, the outgoing chief executive at the Switzerland-based international sports retail chain.
27 Jan 2016
The 18 clubs of German soccer’s top-tier Bundesliga and the joint stock companies of the DFL, Germany’s professional soccer league, reported revenue of €2.62 billion ($2.85 billion) in 2014-15, a year-on-year rise of 6.9 per cent.
07 Jan 2016
English soccer’s Premier League is to seek a creative advertising agency to help redefine its brand following the decision last summer to scrap the existing title sponsorship model from the 2016-17 season.
20 May 2014
This weekend's final of the Uefa Champions League is unique not just because it features two clubs from the same city, but also, according to a new report, because of the vastly differing financial fortunes of the two finalists, Real Madrid and its cross-town rival, Atlético Madrid.