How do we measure the impact of sport?

The hosting of major sports events has become a huge global industry, with billions of dollars spent every year in organising major events around the world. These events also generate billions of dollars in economic impact, construction, tourism, ticketing, merchandising, television rights and sponsorship revenue.

But just how big is the impact that these major events deliver and how do we measure and compare these impacts?

The Global Sports Impact Project (GSI)

The primary objective of the Global Sports Impact Project (GSI) is to create an internationally accepted methodology for measuring the impact of sports events thus enabling events to be compared across a standard set of indicators.

The GSI project will study a wide range of events including all major world and continental championships, multi-sport events and annual series events.

The GSI project has been developed through a process of consultation with a diverse group of sports industry experts who have provided their views and opinions on how to develop such a methodology.

GSI Online Service

The GSI Online service will provide the most comprehensive and in-depth guide to major world and continental events globally.

The service will provide in-depth analysis on each event and look at different levels of impact from a wide variety of indicators including economic, financial, sport, media, social and environmental.

The analytical tools will allow the data to be studied in a variety of different ways and will provide personalised matching tools enabling events to be selected based on personal criteria.

For further information on the GSI Online Service click here to register your interest.

GSI Experts and GSI Partners

The project is supported by a wide variety of organisations including:

Academic Institutions 
Broadcasters
Event Organisers
Event Service Providers
Facility Architects
Financial Companies
Government Agencies
International Federations
Insurance Companies
Marketing Agencies
National Olympic Committees
Sponsors
Sport City Departments
Strategic Consultants

Join our GSI Expert Panel

To participate as one of our GSI Experts on the GSI Project click here to register your interest.

Become a GSI Partner

The GSI Project offers a variety of partner packages ranging from Presenting and Supporting Partners through to Academic Partner. Each partner will participate in this ground-breaking project and receive a set of benefits in return for their support. Click here to register your interest in becoming a partner.

GSI Media Pack

For further information on the GSI Project click here for the GSI Media Pack.

GSI Event Examples

Below is a sample of data collated for the FIFA World Cup's in 2006 and 2010, the Winter Olympics in 2010 and some projections for the Summer Olympics in London in 2012.